Simulation of the design activity diversification of innovative enterprise

Abstract

Simulation of the design activity diversification of innovative enterprise

Al-Zu’bi S.B.I., Al-Rabadi R.B.E.

Incoming article date: 09.06.2025

This paper shows that creatively adapting traditional Arab architectural elements—courtyards, mashrabiya screens, wind towers, and geometric ornament—enhances psychological comfort and sustainability in Gulf and North African spaces. Field data and case studies (Msheireb Downtown Doha, Louvre Abu Dhabi) reveal significant microclimate improvements: lower courtyard temperatures, reduced energy use, increased daylight uniformity, and lower stress levels. Adaptive, heritage-inspired façades and water features further support well-being and cultural identity. The findings confirm that integrating Arab architectural heritage with modern technology creates thermally stable, visually comfortable, and culturally meaningful environments that promote user well-being and reduce stress.

Keywords: courtyard, mashrabiya, barjeel, microclimate, design, interior, comfort, sustainability, ornament, lighting, bioadaptation, arab architecture